DORIA
Retinol Alternative Eye Serum
$39.99
A targeted eye serum that brings gentle retinol-alternative benefits to the delicate eye area. It softens the look of fine lines and helps refresh tired, fatigued eyes — without the sting or sensitivity retinol can cause. The lightweight formula absorbs quickly and layers well under eye cream or makeup. Key ingredients Retinol Alternative — smooths the look of fine lines around the eyes, gently. Hyaluronic Acid — hydrates and helps plump the under-eye area. Vitamin C & E — brighten and protect. Aloe Juice — soothes this sensitive zone. How to use Pat a small amount around the orbital bone morning and/or evening with your ring finger. Avoid direct contact with the eyes. Good to know A gentle alternative to retinol · Suitable for all skin types, including sensitive.
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The details
Why Doria Chose It
Selfnamed's eye serum earned its place in our edit through intelligent formulation—2% Bidens Pilosa extract delivers retinol-level results without the sensitization that makes traditional retinoids challenging around the delicate eye area. At under $25, it proves that accessible luxury exists when brands prioritize efficacy over marketing budgets. The hyaluronic acid base ensures the alternative actives penetrate without compromising the skin barrier—precisely the kind of thoughtful layering we champion.
Best For
The Doria Verdict
"This is the gateway eye treatment for the retinol-curious and the sensitized alike. Bidens Pilosa performs the cellular turnover magic of retinol while hyaluronic acid keeps the orbital area plump and hydrated—a partnership that actually makes sense for skin this thin. Reach for it nightly if traditional retinoids leave you red and flaking, or if you simply want proven anti-aging without the adjustment period. A rare find that doesn't ask you to choose between results and comfort."
Product Details
A targeted eye serum that brings gentle retinol-alternative benefits to the delicate eye area. It softens the look of fine lines and helps refresh tired, fatigued eyes — without the sting or sensitivity retinol can cause. The lightweight formula absorbs quickly and layers well under eye cream or makeup. Key ingredients Retinol Alternative — smooths the look of fine lines around the eyes, gently. Hyaluronic Acid — hydrates and helps plump the under-eye area. Vitamin C & E — brighten and protect. Aloe Juice — soothes this sensitive zone. How to use Pat a small amount around the orbital bone morning and/or evening with your ring finger. Avoid direct contact with the eyes. Good to know A gentle alternative to retinol · Suitable for all skin types, including sensitive.
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Curated routines
Doria Rituals
Complete routines built by our editors. Add everything in one tap.
The Glow Ritual
Radiance in 4 steps
Cleanser
Charcoal Facial Cleanser
Vitamin C Serum
Peptide Moisturizer
Moisturizer
Dead Sea Mud
SPF
Skin Hydration Cream
Ritual total
$117.87
The Hydration Ritual
Deep moisture for thirsty skin
Cleanser
Charcoal Facial Cleanser
Hyaluronic Serum
Snail Mucin Face Serum
Moisturizer
Watermelon Hydration Moisturizer
Lip Treatment
Dead Sea Mud
Ritual total
$120.87
The Night Ritual
Repair while you sleep
Cleansing Balm
Green Tea Antioxidant Serum
Retinol Treatment
Tallow Cream Peaceful Night
Eye Serum
Night Cream
Ritual total
$62.98
The Clear Skin Ritual
Calm, clarify, balance
Gentle Cleanser
Charcoal Facial Cleanser
Niacinamide Serum
Dark Spot Serum for Normal Skin
Treatment
Glycolic Acid Exfoliating Toner
Moisturizer
Watermelon Hydration Moisturizer
Ritual total
$107.87
Retinol Alternative Eye Serum
$39.99